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Marketing

Business School endorsement: Esme O'Neill-Dean

Welcome to the Department of Marketing

The Department of Marketing at The University of Auckland Business School is one of the top marketing departments in the Asia-Pacific rim. It won the top place in Performance-Based Research Funding rankings carried out by the Tertiary Education Commission in 2006.

It is the teaching and research department for the subject of marketing: the area of management responsible for satisfying customer needs through product and service development and planning, pricing, advertising, promotion and distribution.

The Department is recognised for its:

  • unique combination of breadth in knowledge, varied international research perspectives, and diverse industry experience
  • international calibre research
  • innovative and research-based teaching

The Department of Marketing is also a fun place to work. We enjoy having new staff members and hosting visiting staff throughout the academic year.