ICAR exists for three main purposes. - To academically investigate all aspects of anti-consumption in order to understand the reasons underlying its existence. This involves the study of anti-consumption incidents, antecedents, consequences and related phenomena.
- Using the knowledge gained to assist practitioners, in certain circumstances, to prevent or alleviate anti-consumption.
- To determine if our mainstream consumption-driven society can benefit from understanding some of the legitimate philosophies underlying anti-consumption.
Our research philosophy- ICAR encourages a pluralistic approach to exploring anti-consumption attitudes and behaviour.
- ICAR supports all research regardless of its relativistic or positivistic philosophical base, quantitative or qualitative focus.
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