Business School


Postgraduate dissertation and thesis titles

Writing a dissertation or thesis is a fundamental part of postgraduate study. At The University of Auckland, our supervisors can help you prepare and succeed in your chosen research topic.

The University of Auckland Guide to Theses and Dissertations


This document is a general guide to the presentation and submission of theses and dissertations and contains additional information about related policies and procedures. Your department may also have their own guidelines and requirements so you must consult your supervisor from the outset.

The latest guide is available from the University of Auckland's Theses and dissertations website.

We have provided in the tables below lists of theses and dissertations completed by past Marketing students. The tables include the title and name of the supervisor.

BCom(Hons) dissertations


Listed below are dissertations completed by past students, including title and the name of the supervisor involved.

Student name Title Supervisor/s
2010
Aurelia Coirard The Potential of Facebook as a Fundraising Tool for Disaster Relief Non-Governmental Organizations. Denise Conroy
Emma Fitzgerald Image Portrayal in Technology Advertising. Margo Buchanan-Oliver
Stephanie Guise The Relationship Between Brand Forgiveness and Brand Equity in a Service Brand Context. Sandy Bennett
Oliver Haydon Redefining Demarketing: The Conceptual and
Managerial Implications.
Rick Starr
Lucy Hellaby Dumped by the Brand: Consumer Responses to Brand Discontinuation. Cristel Russell
Robert Hollier Consumer Complaint Behaviour: An Exploration into the Effect of Relationship Bond. Laszlo Sajtos
Grant Honey How Relationships Influence the Temporal Aspect of the Consumer Forgiveness Process. Laszlo Sajtos
Joshua  Jo Avatars: Bridging Relationships and Motivations in the Context of Virtual Consumption. Cristel Russell
Aditya Komari Psychopatic Traits and Misbehaviours: An Alternative Perspective of Your Consumers. Mike Lee
Chelsea Lung Celebrity Forgiveness: The Motives and Moderating Factors for Consumer Forgiveness Towards Celebrities. Cristel Russell
Deanaven Naidoo Co-Branding: Movie Star Alignment - An Examination of Movie Star Alignment and Marketing Outcomes. Laszlo Sajtos
Heidi Qin Social Media in Marketing Tertiary Institutions to International Students: An Application of Customer Engagement. Rod Brodie
Ian Soon Organisational Crises and the Development of Scandal Management Laszlo Sajtos
Sarah Tang Brandscape: An Integrated Servicescape Model to Engage the (Internal) Customer. Sandy Bennett
Serafina Widyanti Exploring the Engagement Behaviour of Generation Y Mothers: Implications for Marketing Infant-Care Products. Rod Brodie
Daina Wilson Customer Engagement and the New Media: Implications for the Cosmetics Industry. Rod Brodie
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MCom theses


Listed below are theses completed by past students, including title and the name of the supervisor involved.

Student name Title Supervisor/s
2010
Nina Brosius The Case of Inorganic Collectors Karen Fernandez
Lin Huang Extracting Value from Information Technology Customers in Business Relationships. Greg Brush
Vanisha Narsey Faking It: Scandalicious Consumption and Ironic (Dis) Engagement with "The Hills" Cristel Russell
Wenyan Tang Consumer Engagement Pracrices Online Luxury Brand Communities: An Explorartory Study Biljana Juric
Siyuan Wu Sacrificing Money to Save Time Mike Lee
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PhD theses


Listed below are theses completed by past students, including title and the name of the supervisor involved.

Student name Title Supervisor/s
2010/2011
Sandra Dawn Bennett Brand Stories: A Narrative Approach to Exploring the Service Brand Experience within an Organisation Margo Buchanan-Oliver
Sandra Bulmer Brands and the Construction of National Identity Margo Buchanan-Oliver
Hounaida El Jurdi Problem & Solution Framing Karen Fernandez
Rick Starr Videographic Research from the First-Person Perspective: An Exploration of Authenticity Karen Fernandez
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