Why study marketing?

Marketing is the area of management responsible for researching and satisfying customer needs, through product and service development, planning, pricing, advertising, promotion and distribution.

What you will learn

Marketing also focuses on developing and managing ongoing relationships with customers, competitors, partners, suppliers and other shareholders. The teaching approach emphasises the strong functional linkages that exist in practice between marketing and finance, accounting, operations, personnel, information systems, business communications and strategic management. The department’s teaching has a strong international orientation.

Guest speakers from industry participate in teaching the programme to ensure that a balance is maintained between theoretical constructs and the practical aspects of business management.


Areas of study

You can combine courses to focus your studies in any of the following areas: marketing management, advertising and communications management, marketing science or services management.


Career opportunities

Graduates with an undergraduate major in Marketing typically enjoy a wide range of employment opportunities. Most take up first positions in sales or as assistants in marketing departments and general management. Others may be employed in marketing research or advertising.

Should you wish to pursue the study of Marketing at postgraduate level more senior positions are possible such as advertising manager, consumer behaviour consultant, marketing researcher, product and brand manager, public relations manager and retail manager. An academic role is also a career path open to you.


Programmes available

You can study Marketing in the following programmes:

Bachelor of Commerce (BCom)
The BCom offers Marketing as a single major or as a double major alongside one of the other majors offered within the BCom. You can also study the Bachelor of Commerce in Marketing as part of a conjoint degree programme where you study for two degrees at once.

Bachelor of Commerce (Hons)
The BCom (Hons) in Marketing is a one year fulltime year of postgraduate study following the Bachelor of Commerce degree. Entry is by invitation only and is based on superior grades in the subject area.

Master of Commerce (MCom)
The MCom degree is a two-year programme. The first year is course work, which may also be taken as a bachelor honours, while the second year comprises a research thesis.

Doctor of Philosophy (PhD)
As a general rule you need to have successfully completed either a bachelors honours degree or masters degree to be considered for a PhD in Marketing.