Group objectives

Our group seeks to understand all aspects of anti-consumption and to assist practitioners in its prevention or alleviation, and determine whether our mainstream consumption-driven society can benefit from our findings.

ICAR exists for three main purposes.

  • To academically investigate all aspects of anti-consumption in order to understand the reasons underlying its existence. This involves the study of anti-consumption incidents, antecedents, consequences and related phenomena.
  • Using the knowledge gained to assist practitioners, in certain circumstances, to prevent or alleviate anti-consumption.
  • To determine if our mainstream consumption-driven society can benefit from understanding some of the legitimate philosophies underlying anti-consumption.