Strategic Research Themes

These themes align closely with University efforts to encourage research and learning that focus on issues of national and international significance.

Research is fundamental to the Business School and sets a strong foundation for its activities. The School targets four strategic research themes: innovation and value creation; succeeding in international markets; productivity and sustainability; and leadership and governance. It regularly invests in research projects relating to these themes, which were adopted in 2011 following wide consultation with faculty and other stakeholders. The strategic themes align closely with University efforts to encourage research that focuses on issues of national and international significance.

Innovation and value creation

How New Zealand enterprises can create superior value through innovation. Research projects under this theme address questions about innovation that are of strategic relevance to New Zealand firms and industries, including the business, managerial and infrastructure dimensions of innovation.

Succeeding in international markets

How New Zealand and its enterprises can succeed internationally. Research projects under this theme address New Zealand’s international trade, marketing and management, and seek to answer questions of strategic relevance to our export or foreign-exchange earning companies and organisations.

Productivity and sustainability

How New Zealand industries, enterprises and organisations can enhance their performance against world-class benchmarks and grow in sustainable ways. Research projects under this theme address the productivity of New Zealand’s enterprises and their impacts on the sustainability of our society, environment and economy.

Leadership and governance

This theme underpins and infuses the other three. Research projects under this theme are concerned with how leadership and governance can assist enterprises and organisations to innovate, create value, succeed in international markets, and enhance productivity and sustainability.​