Business is the principal engine of economic growth, employment creation and prosperity; the vehicle for improving living standards and quality of life for individuals and for entire societies. In the midst of today’s economic uncertainties there would be few who do not believe that better business practices are required to create a dynamic economy.
The study of business matters. Learning how to build or do business better matters. Better business models and processes, a better fit between people and tasks, improved productivity, better decisions and better regulatory and policy frameworks are just a few of the foundations we need to build a bridge to a better world. And therein lies our purpose.
Ultimately a university's role is the betterment of the human condition. A scientist might do this by inventing a new vaccine or cure, a medical specialist a new procedure, an engineer a new device. The business scholar’s purpose is no different.
When you choose to study at the University of Auckland Business School you become part of the School's DNA and a member of the large networked community that provides the backbone to our business ecosystem. This network encompasses students, alumni, partner organisations and the New Zealand and international business and academic communities.
Through our research centres and institutes as well as Velocity, The ICEHOUSE, Chiasma and the University's technology transfer office, UniServices - and the companies born of them, students and staff of the Business School are engaged in a variety of initiatives of real social and economic benefit to this nation.
Our people and our teaching and research programmes are increasingly engaging with, and making a difference to, our community. In doing so we are helping build a bridge to a better world.
I invite and welcome you to join us.
Professor Greg Whittred