Undergraduate courses in Marketing
Here you will find our undergraduate courses in Marketing.
Stage I
In your first year of the BCom with a major in Marketing, you will study a common core of six Stage I courses, and choose two further Stage I courses.
Stage II
| Course code | Points | Course title | Availability (2021) | Course outline |
|---|---|---|---|---|
| MKTG 202 | 15 | Marketing Research | SS, S1, S2 | Course outline |
| MKTG 203 | 15 | Strategic Marketing | S1, S2 | Course outline |
Stage III
| Course code | Points | Course title | Availability (2021) | Course outline |
|---|---|---|---|---|
| MKTG 301 |
15 | Advanced Marketing Strategy |
S1, S2 | Course outline |
| MKTG 302 |
15 | Advanced Marketing Research | S1 | Course outline |
| MKTG 303 | 15 | Consumer Behaviour | S1, S2 | Course outline |
| MKTG 304 | 15 | Digital Marketing | S1, S2 |
Course outline |
| MKTG 305 | 15 | Services Marketing and Management | Not available | |
| MKTG 306 |
15 | Advertising and Promotion |
S1 | Course outline |
| MKTG 308 | 15 | Consumer Insights | Not available | |
| MKTG 309 | 15 | Social and Sustainable Marketing | S2 | Course outline |
| MKTG 312 | 15 | Special Topic | Not available | |
| MKTG 313 | 15 | Customer Insights and Marketing Intelligence | Not available | |
| MKTG 314 | 15 | Customer Value Management | Not available |