Dr Biljana Juric

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Senior Lecturer » Marketing

Organisational units

Research | Current

 

Areas of Research:

Customer engagement

Consumers' behaviour online

Marketing strategy and social responsibility

Consumer response to CSR

 

 

 

Teaching | Current

  • 2014    MKTG 702    Advanced Marketing 2

Selected publications and creative works (Research Outputs)

  • Juric, B., Tang, T., & Brodie, R. (2012). Luxury Brand Engagement Practices of Consumers in an Online Community. Paper presented at ANZMAC Conference 2012, Adelaide, SA. 3 December - 5 December 2012. Sharing the Cup of Knowledge.
  • Brodie, R. J., Hollebeek, L. D., Jurić B, & Ilić A (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14 (3), 252-271. 10.1177/1094670511411703
    URL: http://hdl.handle.net/2292/12674

Contact details

Primary location

OWEN G GLENN BUILDING
Level 4, Room 260-403
12 GRAFTON RD
Auckland 1010
New Zealand