Dr Michael SW Lee

PhD Marketing, CoP, MSc (Hons), BSc

Senior Lecturer | Marketing

Contact details

  • Media Contact

Areas of Expertise

  • Anti-consumption
  • Brand avoidance
  • Contested co-creation of value
  • Innovation resistance
  • Dissatisfaction and complaining behaviours

 

Address details

  • Faculty of Business and Economics
  • Marketing


OWEN G GLENN BUILDING
Level 4, Room 260-413
12 GRAFTON RD
Auckland 1010
New Zealand