Why study Innovation and Entrepreneurship?

You will develop essential understanding and knowledge of how to test whether an innovative idea, product or processes will be demanded by customers, how to finance start-up ventures and innovation projects, and how to sell and market new products and services into national and international market places.

You will focus on how innovative new products and services are developed and how entrepreneurs think and make decisions. You will also learn how entrepreneurial firms compete for customers in national and international markets, how they form strategies, and how they organise their activities and operations to grow into successful and profitable businesses.

Innovation and Entrepreneurship is a strong complementary major for students completing a Bachelor of Commerce. A number of the courses are also available to students in other degree programmes and are especially relevant to those studying sciences and technology related disciplines.

A wide and varied range of roles and careers is open to you when you study Innovation and Entrepreneurship at either the undergraduate or postgraduate level including working in a start-up or innovative business, business development, management consulting, or as an entrepreneurial manager.

Bachelor of Commerce (BCom)
The BCom offers Innovation and Entrepreneurship as a single major or as a double major alongside one of the other majors offered within the BCom. It is recommended that Innovation and Entrepreneurship is studied as part of a double major combination. You can also study the Bachelor of Commerce in Innovation and Entrepreneurship as part of a conjoint degree programme where you study for two degrees at once.

Bachelor of Commerce (Honours)
The BCom (Hons) in Management is one fulltime year of postgraduate study following the Bachelor of Commerce degree. Entry is based on superior grades in the subject area in the relevant undergraduate courses.

Graduate Diploma in Innovation and Entrepreneurship (GradDipInnovEnt)
The graduate diploma consists of one fulltime year of undergraduate coursework following the bachelors degree. The programme is designed for students who have not completed a major in Innovation and Entrepreneurship in their undergraduate degree. It comprises a mix of coursework and a supervised internship with an associated project in an innovative, entrepreneurial organisation.

Postgraduate Diploma in Commerce (PGDipCom)
The postgraduate diploma consists of one fulltime year of postgraduate coursework following the bachelors degree.

Master of Commerce (MCom)
The MCom degree is a two-year postgraduate programme. The first year is coursework, which may be taken as bachelor honours or a postgraduate diploma, while the second year comprises a research thesis.

Doctor of Philosophy (PhD)
As a general rule you need to have successfully completed either a bachelor honours degree or masters degree with superior grades to be eligible to study for a PhD in Management.