Business School
Our research
The department is supported by a large number of high calibre and internationally recognised researchers. Our research centres and groups are actively involved in supporting industry and government initiatives.
This research stream focuses on the study of consumers and consumption-related issues.
Our research examines the nature of value propositions and how they lead to the co-creation of customer experiences and value-in-use.
Our research capability focuses on marketing in the service economy with an emphasis on ICT and service innovation and design.
This research stream is concerned with the impact that marketing practice may have on society and vice-versa.
Read our list of titles of dissertation and theses completed by past students in the department.
Study of contemporary marketing practices around the world by a network of marketing academics at various universities.
Investigates all aspects of anti-consumption in order to understand the reasons underlying its existence.
Search our database and see the publications produced by our staff.
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DEPARTMENTS AND RESEARCH INSTITUTES
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