Business School
Postgraduate dissertation and thesis titles
Writing a dissertation or thesis is a fundamental part of postgraduate study. At The University of Auckland, our supervisors can help you prepare and succeed in your chosen research topic.
This document is a general guide to the presentation and submission of theses and dissertations and contains additional information about related policies and procedures. Your department may also have their own guidelines and requirements so you must consult your supervisor from the outset.
We have provided in the tables below lists of theses and dissertations completed by past Marketing students. The tables include the title and name of the supervisor.
Listed below are dissertations completed by past students, including title and the name of the supervisor involved.
| Student name | Title | Supervisor/s |
|---|---|---|
| 2010 | ||
| Aurelia Coirard | The Potential of Facebook as a Fundraising Tool for Disaster Relief Non-Governmental Organizations. | Denise Conroy |
| Emma Fitzgerald | Image Portrayal in Technology Advertising. | Margo Buchanan-Oliver |
| Stephanie Guise | The Relationship Between Brand Forgiveness and Brand Equity in a Service Brand Context. | Sandy Bennett |
| Oliver Haydon | Redefining Demarketing: The Conceptual and Managerial Implications. |
Rick Starr |
| Lucy Hellaby | Dumped by the Brand: Consumer Responses to Brand Discontinuation. | Cristel Russell |
| Robert Hollier | Consumer Complaint Behaviour: An Exploration into the Effect of Relationship Bond. | Laszlo Sajtos |
| Grant Honey | How Relationships Influence the Temporal Aspect of the Consumer Forgiveness Process. | Laszlo Sajtos |
| Joshua Jo | Avatars: Bridging Relationships and Motivations in the Context of Virtual Consumption. | Cristel Russell |
| Aditya Komari | Psychopatic Traits and Misbehaviours: An Alternative Perspective of Your Consumers. | Mike Lee |
| Chelsea Lung | Celebrity Forgiveness: The Motives and Moderating Factors for Consumer Forgiveness Towards Celebrities. | Cristel Russell |
| Deanaven Naidoo | Co-Branding: Movie Star Alignment - An Examination of Movie Star Alignment and Marketing Outcomes. | Laszlo Sajtos |
| Heidi Qin | Social Media in Marketing Tertiary Institutions to International Students: An Application of Customer Engagement. | Rod Brodie |
| Ian Soon | Organisational Crises and the Development of Scandal Management | Laszlo Sajtos |
| Sarah Tang | Brandscape: An Integrated Servicescape Model to Engage the (Internal) Customer. | Sandy Bennett |
| Serafina Widyanti | Exploring the Engagement Behaviour of Generation Y Mothers: Implications for Marketing Infant-Care Products. | Rod Brodie |
| Daina Wilson | Customer Engagement and the New Media: Implications for the Cosmetics Industry. | Rod Brodie |
Listed below are theses completed by past students, including title and the name of the supervisor involved.
| Student name | Title | Supervisor/s |
|---|---|---|
| 2010 | ||
| Nina Brosius | The Case of Inorganic Collectors | Karen Fernandez |
| Lin Huang | Extracting Value from Information Technology Customers in Business Relationships. | Greg Brush |
| Vanisha Narsey | Faking It: Scandalicious Consumption and Ironic (Dis) Engagement with "The Hills" | Cristel Russell |
| Wenyan Tang | Consumer Engagement Pracrices Online Luxury Brand Communities: An Explorartory Study | Biljana Juric |
| Siyuan Wu | Sacrificing Money to Save Time | Mike Lee |
Listed below are theses completed by past students, including title and the name of the supervisor involved.
| Student name | Title | Supervisor/s |
|---|---|---|
| 2010/2011 | ||
| Sandra Dawn Bennett | Brand Stories: A Narrative Approach to Exploring the Service Brand Experience within an Organisation | Margo Buchanan-Oliver |
| Sandra Bulmer | Brands and the Construction of National Identity | Margo Buchanan-Oliver |
| Hounaida El Jurdi | Problem & Solution Framing | Karen Fernandez |
| Rick Starr | Videographic Research from the First-Person Perspective: An Exploration of Authenticity | Karen Fernandez |
