Business School
Completed research projects
2011 Special Issue of the European Journal of Marketing (EJM)
This special issue was based on the first ICAR/NACRE joint symposium in the northern hemisphere, hosted by Euromed Marseille in 2010. The purpose of the symposium was to identify and discuss the most pertinent redundancies and differences between anti-consumption and consumer resistance. From an initial pool of 50 submissions, this special issue comprises the top papers that survived two double blind peer review rounds.
The articles are available to view in PDF format from the Other publications database by Publication type: Papers and presentations, Keyword: EJM.
2010 Special Issue of the Journal of Consumer Behaviour (JCB)
This special edition of the Journal of Consumer Behaviour (JCB) is based on the theme of anti-consumption research and sustainability. A topic that was of particular interest to the special edition was the avoidance of specific brands or products as it could help us understand the typically disappointing market shares held by "green" products. Other potential areas amongst many include; preferences for one brand or product over another and research into consumers who actively look to reduce their levels of consumption overall (including "carborexics") or in specific product categories.
The articles are available to view in PDF format from the Other publications database by Publication type: Papers and presentations, Keyword: JCB.
Retrieve copies of the 2010 JCB articles
2010 ICAR Symposium
In 2010, ICAR held its third international symposium, and first venture into the Northern Hemisphere, at Euromed in Marseille, France (25 and 26 June), in affiliation with the French National Research Agency and French Marketing Association, and generously supported by the Association for Consumer Research's Special Conferences Fund.
The inspiration for the symposium arose at a time when anti-consumption and consumer resistance were receiving more attention, as evidenced by recent works in the area. However, there was still much confusion about the differences and similarities between anti-consumption and consumer resistance. Thus, the main objective of the joint ICAR/NACRE Symposium was to come closer to identifying what the most pertinent redundancies and differences were in these two topics. Therefore, the Symposium theme was: "Anti-consumption and consumer resistance: Concepts, concerns, conflicts, and convergence."
The articles are available to view in PDF format from the Other publications database by Publication type: Papers and presentations, Keyword: Symposium.
Retrieve copies of the 2010 ICAR Symposium presentations
Rob Kozinet's closing keynote/video on ethnography and anti-consumption research:
View video entitled: Consuming and resisting, a presentation to ICAR/NACRE by Robert Kozinets (18:04)
2010 Special Issue of Consumption Markets and Culture (CMC)
The fit between anti-consumption interests and CMC is perfect. An interdisciplinary and international journal, CMC focuses on consumerism and the markets as the site of social behaviour and discourse, and encourages pragmatic research that engages the role of management.
The articles are available to view in PDF format from the Other publications database by Publication type: Papers and presentations, Keyword: CMC.
2009 Special Issue of the Journal of Business Research (JBR)
This special edition of the Journal of Business Research (JBR) is based on ICAR’s first symposium in 2006 at The University of Auckland Business School in New Zealand. The symposium successfully brought together researchers from diverse research paradigms, academic disciplines and geographical regions, creating synergy and establishing a scholarly network that continues to grow.
The articles are available to view in PDF format from the Other publications database by Publication type: Papers and presentations, Keyword: JBR.
2008 ICAR Symposium
Following on from the success of the 2006 ICAR symposium in Auckland, New Zealand, the second ICAR symposium was hosted by the University of Sydney on 4-5 December 2008.
The ICAR symposium was once again organised in a spirit of inclusion. It provided a platform for recent work in the anti-consumption area but was also an occasion to consider the urgent need for direction within sustainable practice.
The symposium theme was therefore set as: How can anti-consumption research contribute to sustainability?
For more details about the symposium:



