New Zealand urged to expand halal trade beyond meat
New Zealand exporters need to realise there is far more to the global halal economy than just food, with other major sectors ripe for the picking, says the New Zealand Asia Institute.
Speaking in a New Zealand Herald article ahead of next week’s Asia Dialogue conference at The University of Auckland Business School, the Institute says food is top of the halal agenda for Kiwi businesses but exports like halal-certified beef are only part of the picture.
Business School Dean Professor Greg Whittred echoes these views in the article, saying Kiwi businesses are concentrating too much on food exports and ignoring other avenues worth billions of dollars, such as in IT products, finance services, travel, and tourism.
“It is important that halal is recognised as more than just a commodities-based economy but validated as a much larger and broader entity that includes lifestyle, culture and politics,” he says.
Asia Dialogue takes place on Friday 13 July and will feature several prominent international speakers looking at opportunities for New Zealand in the global halal economy.