University home » Business School » Future undergraduates » Study options » Degree majors » Marketing » Major requirements
Business School
Major requirements
Examines how to research and satisfy customer needs through product and service development, planning, placement, pricing, advertising, promotion and distribution. You will also focus on develop and managing ongoing relationships with customers, competitors, partners, suppliers and other key stakeholders.
Marketing major requirements
Top
| 60 points from: | ||
| Course | Title | Prerequisite (2012) |
|---|---|---|
| MKTG 201 | Marketing Management | ECON 191 or 101 and, MGMT 101 or BUSINESS 102 or 192 and STATS 108 or 191 |
| MKTG 202 | Marketing Research | MKTG 201 or 291 |
| MKTG 301 | Marketing Strategy | MKTG 201 or 291 and MKTG 202 or 292 |
| MKTG 303 | Buyer Behaviour | MKTG 201 or 291 |
| 15 total points from: | ||
| Course | Title | Prerequisite (2012) |
| MKTG 302 | Advanced Marketing Research | MKTG 201 or 291, and MKTG 202 or 292 and STATS 207 or 208 |
| MKTG 305 | Services Marketing and Management | MKTG 201 and 202 |
| MKTG 306 | Advertising and Promotion | MKTG 201 or 291, and MKTG 202 or 292 |
| MKTG 307 | Retailing | MKTG 201 and 202 |
| MKTG 312 | Special Topic | MKTG 201 and 202 |
| MKTG 313 | Special Topic | MKTG 201 and 202 |
| MKTG 314 | Creating and Managing Customer Value | MKTG 201 or 291 |
Complementary subjects
Top
Subjects which complement a Marketing major are:
- Management.
- Psychology.
- Sociology.
- Human Geography.
- Computer Science.
- Statistics.
- Economics.
- Law.
- Accounting.
- Finance.
- Information Systems.
- International Business.
- Operations and Supply Chain Management.
- Languages.
Suggested combinations for majors and non-majors
If you are interested in a particular area of Marketing such as marketing management, advertising and communications management or services management or simply want to take Marketing courses to complement a different major, our Business Student Advisers will be able to suggest the best combination of courses to meet your needs.
