Business Masters students place top three in the world in a business simulation game

19 January 2018

Business Masters students placed first, second and third in the 2017 MikesBikes World Championship at the final in December 2017. The simulation involved the students making all their own decisions for a fictional bicycle manufacturer called MikesBikes. The students have to make decisions on how to run the company adapting their strategy to get the largest shareholder value against other competitors from around the world.

All three of the top teams were from the University of Auckland Business School studying the Business Masters course BUSMGT 711: Managing people and organisations.

In first place was team Exodus (pictured) who achieved a final Shareholder Value of $327.81. The team comprised the following students: Siyi Tang, William Setiawan, Jiedong Chen, Jayca Y. Siddayao, Mingchang Liang and Robbi A. Harnass.

It was an intense competition. In the last three rounds, teams Exodus and GOFAST were neck-and-neck with each other fighting for first place.

Business Masters, Students, MikesBikes, business simulation game, winners 2017, university of auckland
Team Exodus. Photo credit: Robbi A Harnass

Darl Kolb, course lead for BUSMGT 711, explains more:

“The MikesBikes simulation combines elements of strategy, marketing, operations, product design and human resource management within a complex competitive environment. Besides the business and management aspects, the simulation provides a place for leadership to emerge as it did in these successful teams. I am always proud of all our simulation teams, but seeing so many of our students do so well on the world stage makes me immensely proud.”

In second place was team GOFAST who achieved a final Shareholder Value of $313.41. This team included students Harriet Zhang, Golf Tantulaphongse and Xu Wang.

In third place was team Infinity who achieved a final Shareholder Value of $152.80. This team included students: Sunil Ravindran, Thi Thu Vu, Manfei Cheng and Zhaonan Liu.

MikeBikes business simulation is one of a range of experiential learning simulations provided by SmartSims. The University of Auckland has worked with them for nearly 20 years providing the students with an experience that is as reflective of the real world as possible. Not only does it improve the student’s learning but it also helps provide the Business Masters courses with very high evaluation ratings from the students.

Congratulations to all the students who participated.