Challenge winner also to win a 'no holds barred' master class with Saatchi CEO

11 July 2011

Two days of "unplugged hanging out" with global advertising mogul Kevin Roberts in his own Auckland home will be offered to the eventual winners of the 2011 University of Auckland Business School Entrepreneurs’ Challenge.

Up and coming Kiwi businesses with international potential will not only win a share of $1 million up for grabs this year, but also the chance to see and hear the Saatchi & Saatchi CEO Worldwide in an intimate setting.

Dubbed as "KR Unplugged", Mr Roberts’ global CEO master class will cover what it takes to win in today’s world, how entrepreneurs can enjoy life even more, and how to accelerate growth, connectivity and success.

Mr Roberts, an Honorary Professor of Innovation and Creativity at the Business School, promises the sessions will be fun and “no holds barred.”

Professor Greg Whittred says the offer by one of New Zealand’s most successful businesspeople is a unique opportunity for young entrepreneurs and their business teams to tap into Mr Roberts’ extensive knowledge and expertise.

He says those companies contemplating entering the Challenge this year should do so by the deadline of July 25.

“It’s not often that you are given a chance like this, particularly in an informal setting in someone’s home,” he says. “We are pleased that Kevin has been able to find the time to present eventual winners with this unique prize, and believe that those taking part will gain valuable insight as well as new networks for their enterprises.”

In its third year, the Enterpreneurs’ Challenge is expected to attract a bumper crop of entrants keen to take advantage of the $1 million in funding available. The money is part of $3 million donated to the School by ex-pat financier Charles Bidwill, who wanted to assist young Kiwi businesses to go global with innovation.

Past winners include Piako Gourmet Yoghurt, which is now stocked in Harrods in London and has signed a lucrative contract with Fonterra; Allpress Espresso, the first antipodean coffee roasthouse to establish in London; and Biomatters, which produces leading bio-informatics software for molecular biology and animal husbandry and has established a base in the United States.”

Entries close on July 25, with winners announced later this year.

For more information:

Visit the Entrepreneurs Challenge website