Meet Vanisha Narsey

Vanisha Narsey completed her PhD in Marketing titled “Peeling back the curtain: Exploring the brand backstory”. She now works as a Consultant at TRA.


“I completed my undergraduate and postgraduate study back-to-back at the University of Auckland, and it was because of the great support I received that I carried on to do my PhD.

“My experience was quite unique – I had a supervisor in the US and one in Auckland, so I was able to split my time between the two locations. I was able to complete field work here in Auckland, Pennsylvania, and New York.

“The department encouraged and were really supportive of me attending international conferences each year, where I could network, put my research out there and find opportunities to strengthen it.

“There was plenty of funding available, I was given space to work in the Business School, and I also worked as a teaching assistant. I was part of a great cohort of PhD students and I feel like I really made the most of PhD life.

“Now at TRA I’m a qualitative consultant where I work with a range of clients that are quite well known within New Zealand. It’s great to see these well known brands putting my strategies into action.”


Read more aout the PhD programme.