Marketing postgraduate programmes requirements

You will need to meet certain requirements to achieve a postgraduate qualification in marketing at the University of Auckland Business School.

MCom
The masters degree may be taken as a two-year programme (180 points) or as a one-year programme (120 point) following a year's postgraduate study.  
Prerequisites Requirements
  • A major in Marketing including MATHS 208 or STATS 208, or an equivalent course as approved by the Head of Department.
  • Taught Masters
  • 60 points: MKTG 701, 703, 704, 705
  • 60 points from MKTG 702, 710, 717-719
  • 60 points: MKTG 791 Dissertation
A student who has achieved an average grade of B or higher in the first 120 points MCom, or BCom(Hons) in Marketing may proceed to MKTG 796 Thesis.

Students may elect to substitute 700-level courses from other subjects that are related to their research interests to a value of 30 points, provided that permission is obtained from both departments.

For more information go to the Master of Commerce website

BCom(Hons)
The honours degree consists of one fulltime year of postgraduate study following the bachelors degree. Entry is based on an average grade of B+ or higher in the Stage II and Stage III courses.
Prerequisites Requirements
  • A major in Marketing, STATS 208
  • 30 points: MKTG 788 Dissertation
  • 60 points: MKTG 701, 703, 704, 705
  • 30 points from MKTG 702, 706-719
Students may elect to substitute 700-level courses from other subjects that are related to their research interests to a value of 30 points, provided that permission is obtained from both departments.
PhD in Marketing
The general PhD regulations require either a bachelors honours degree or masters degree for entry. Both the honours degree and the masters degree should have prepared the applicant with subject matter expertise and research skills, including at least one significant research endeavour as part of the degree. For this reason, Masters of Business Administration (MBAs) and other general, applied degrees are often not seen as adequate preparation for PhD study, and transitional preparation of up to one year may be required. Prior degree study should have been completed with distinction (generally at A- level or above) and have prepared the applicant in the discipline in which the research is proposed. In terms of supervision, the disciplinary base of the department is broad and applicants are encouraged to check the research profiles of potential supervisors on the department website. Many staff members have identified preferred areas of PhD and masters supervision to assist students' identification of research topics.

Learn more about the PhD application process.