Business School

Why study Marketing?

Marketing is the area of management responsible for researching and satisfying customer needs, through product and service development, planning, pricing, advertising, promotion and distribution.

What you will learn

A double major combines two specialist fields of study. It enhances your career prospects. Popular combinations with Marketing include:

  • Management
  • International Business
  • Operations and Supply Chain Management
  • Information Systems
  • Information Management
  • Commercial Law
  • Innovation and Entrepreneurship

What are the career paths?

Possible roles include sales representative, brand manager, marketing manager, sales executive, market researcher, advertising executive, marketing consultant or social media manager across a wide range of organisations, depending on your focus and level of experience.


Programmes available

You can study Marketing in the following programmes:

Bachelor of Commerce (BCom)
The BCom offers Marketing as a single major or as a double major alongside one of the other majors offered within the BCom. You can also study the Bachelor of Commerce in Marketing as part of a conjoint degree programme where you study for two degrees at once.

Bachelor of Commerce (Hons)
The BCom (Hons) in Marketing is a one year fulltime year of postgraduate study following the Bachelor of Commerce degree. Entry is by invitation only and is based on superior grades in the subject area.

Master of Commerce (MCom)
The MCom degree is a two-year programme. The first year is course work, which may also be taken as a bachelor honours, while the second year comprises a research thesis.

Doctor of Philosophy (PhD)
As a general rule you need to have successfully completed either a bachelors honours degree or masters degree to be considered for a PhD in Marketing.