Linda Gu

Linda Gu is completing a conjoint Bachelor of Commerce (Marketing and Management) and Bachelor of Laws in 2017. She spent last summer working as an intern in the Sydney office of business and finance giant Bloomberg.

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During her years at Avondale College, Linda was contemplating a law degree, which she wanted to combine with a degree in arts. However, her father persuaded her to instead tackle a conjoint in commerce and law, and within a year, Linda was hooked.

“I gained great insight into the different areas of business in the first year of my BCom, and discovered that I was particularly interested in marketing and management. The range of courses on offer is fantastic, and in the classes with relatively low class numbers, there were lots of opportunities for debate and discussion, which I loved”.

Linda also enjoyed the dynamic environment and community spirit of the Business School. She was on the executive of Velocity (then Spark) for two years and later interned at a start-up communications company called Anthem. She is currently co-president of MIND (Marketing, Innovation, Networking and Design), the Business School’s marketing club, and is also a mentor of intermediate students in her own community.

Life at Bloomberg was anything but dull for Linda. “I was exposed to excellent training and learned a lot doing something different every day. I spent quite a few hours shadowing the sales team and together with another intern I developed a marketing strategy to increase uptake of the company’s mobile app.”

The company was obviously as pleased with Linda as she was to be there – she has had a graduate offer rotating between the London and Sydney offices. She’s excited about this opportunity to gain international experience, but says her ultimate goal is to return to a career in New Zealand, hopefully in management and law. “I have gained so much from my studies at the University of Auckland… I want to give something back to New Zealand society.”

Does she have any advice for young people considering a Bachelor of Commerce? “Be open-minded. Don’t be afraid to try new things. Ask for advice from lecturers, careers advisers and employment liaison staff – it will be freely and generously given. Above all, don’t be daunted by three years of concentrated study, but throw yourself into it and make the most of every day”.


Learn more about the Marketing major.
Learn more about the Management major.
Learn more about the Bachelor of Commerce.