Reasons to study Marketing including career opportunities, requirements for the major and specific undergraduate courses you will study at the University of Auckland Business School.

  • Why study marketing?

    What you will learn and study, the career paths open to you and the Business School marketing programmes on offer.

  • Major requirements

    Learn about the requirements for a major in Marketing.

  • Marketing courses

    Here you will find our undergraduate courses in Marketing as well as detailed course outlines.