Major requirements

Examines how to research and satisfy customer needs through product and service development, planning, placement, pricing, advertising, promotion and distribution. You will also focus on develop and managing ongoing relationships with customers, competitors, partners, suppliers and other key stakeholders.

Marketing major requirements

60 points from:
Course Title Prerequisite
MKTG 201 Marketing Management ECON 191 or 101 and, MGMT 101 or BUSINESS 102 or 192 and STATS 108 or 191
MKTG 202 Marketing Research MKTG 201
MKTG 301 Marketing Strategy MKTG 201 and MKTG 202  
MKTG 303 Buyer Behaviour MKTG 201  
15 points from:
Course Title Prerequisite
MKTG 302 Advanced Marketing Research MKTG 201, and MKTG 202
MKTG 305 Services Marketing and Management MKTG 201 and 202
MKTG 306 Advertising and Promotion MKTG 201, and MKTG 202
MKTG 312 Special Topic MKTG 201 and 202
MKTG 313 Special Topic MKTG 201 and 202
MKTG 314 Creating and Managing Customer Value MKTG 201

Complementary subjects

Subjects which complement a Marketing major are:

  • Management.
  • Psychology.
  • Sociology.
  • Human Geography.
  • Computer Science.
  • Statistics.
  • Economics.
  • Law.
  • Accounting.
  • Finance.
  • Information Systems.
  • International Business.
  • Operations and Supply Chain Management.
  • Languages.

Suggested combinations for majors and non-majors

If you are interested in a particular area of Marketing such as marketing management, advertising and communications management or services management or simply want to take Marketing courses to complement a different major, our Business Student Advisers will be able to suggest the best combination of courses to meet your needs.