-
FOR
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Future undergraduates
- Welcome from the Associate Dean
- Why choose the Business School?
- Study options
- Careers Centre
- Fees and money matters
- Scholarships and awards
- Important dates
- Facilities and resources
- Student support services
- Student exchange and study abroad
- Māori and Pacific students
- Admission and enrolment
- Help and advice
- Our multimedia and social media channels
- Future postgraduates
- Executive and manager study options
- Current students
- International students
- Secondary students and schools
- Māori and Pacific students
- Alumni and friends
- Business, employers and the community
- The media
- Staff
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Future undergraduates
- ABOUT
University home
parent of
Business School
parent of
FOR
parent of
Future undergraduates
parent of
Study options
parent of
Degree majors
parent of
Marketing
parent of
Marketing courses
Marketing courses
Here you will find our undergraduate courses in Marketing as well as detailed courses outlines.
| Stage I | |||||
| Course code | Points | Course title | Availability (2016) | Course outline (PDF<150KB) | |
|---|---|---|---|---|---|
| MKTG 151G | 15 | Essential Marketing | S1 | Course outline | |
| Stage II | |||||
| Course code | Points | Course title | Availability (2016) | Course outline (PDF<150KB) | |
| MKTG 201 | 15 | Marketing Management | S1, S2 | Course outline | |
| MKTG 202 | 15 | Marketing Research | SS, S1, S2 | Course outline | |
| Stage III | |||||
| Course code | Points | Course title | Availability (2016) | Course outline (PDF<150KB) | |
| MKTG 301 | 15 | Marketing Strategy | S1, S2 | Course outline | |
| MKTG 302 | 15 | Advanced Marketing Research | S1 | Course outline | |
| MKTG 303 | 15 | Buyer Behaviour | S1, S2 | Course outline | |
| MKTG 305 | 15 | Services Marketing and Management | S1 | Course outline | |
| MKTG 306 | 15 | Advertising and Promotion | S1, S2 | Course outline | |
| MKTG 312 | 15 | Special Topic | Not available | Not available | |
| MKTG 313 | 15 | Special Topic: Customer Experience Management | Not available | Not available | |
| MKTG 314 | 15 | Creating and Managing Customer Value | Not available | Not available | |
-
FOR
-
Future undergraduates
- Welcome from the Associate Dean
- Why choose the Business School?
- Study options
- Careers Centre
- Fees and money matters
- Scholarships and awards
- Important dates
- Facilities and resources
- Student support services
- Student exchange and study abroad
- Māori and Pacific students
- Admission and enrolment
- Help and advice
- Our multimedia and social media channels
- Future postgraduates
- Executive and manager study options
- Current students
- International students
- Secondary students and schools
- Māori and Pacific students
- Alumni and friends
- Business, employers and the community
- The media
- Staff
-
Future undergraduates
- ABOUT
-
DEPARTMENTS, RESEARCH INSTITUTES, CENTRES AND GROUPS
- Accounting and Finance
- Commercial Law
- Economics
- Graduate School of Management
- Information Systems and Operations Management
- Management and International Business
- Marketing
- Property
- Research centres and groups
- New Zealand Asia Institute
- New Zealand Leadership Institute
- Centre for Innovation and Entrepreneurship
-
DEPARTMENTS, RESEARCH INSTITUTES, CENTRES AND GROUPS
- Accounting and Finance
- Commercial Law
- Economics
- Graduate School of Management
- Information Systems and Operations Management
- Management and International Business
- Marketing
- Property
- Research centres and groups
- New Zealand Asia Institute
- New Zealand Leadership Institute
- Centre for Innovation and Entrepreneurship
