Marketing courses

Here you will find our undergraduate courses in Marketing as well as detailed courses outlines.

Stage I
Course code Points Course title Availability (2016) Course outline (PDF<150KB)
MKTG 151G 15 Essential Marketing S1 Course outline
Stage II
Course code Points Course title Availability (2016) Course outline (PDF<150KB)
MKTG 201 15 Marketing Management S1, S2 Course outline
MKTG 202 15 Marketing Research SS, S1, S2 Course outline
Stage III
Course code Points Course title Availability (2016) Course outline (PDF<150KB)
MKTG 301 15 Marketing Strategy S1, S2 Course outline
MKTG 302 15 Advanced Marketing Research S1 Course outline
MKTG 303 15 Buyer Behaviour S1, S2 Course outline
MKTG 305 15 Services Marketing and Management S1 Course outline
MKTG 306 15 Advertising and Promotion S1, S2 Course outline
MKTG 312 15 Special Topic Not available Not available
MKTG 313 15 Special Topic: Customer Experience Management Not available Not available
MKTG 314 15 Creating and Managing Customer Value Not available Not available