Choosing a BBIM major

Students on the BBIM programme must major in Information Management and choose either Accounting or Marketing as their second major.

Information Management major

This major bridges the gap between IT and the core business functions. The emphasis is on developing and using cutting edge information and communication technologies to support business activities.

What you will learn

By choosing this major you will:

  • Develop your skills in the management of data.
  • Learn how to apply information technology in the areas of accounting and marketing.
  • Build practical experience in web and mobile application implementation for businesses.
  • Gain knowledge of the application of information systems in the areas of accounting or marketing.

Areas of study

Information Management deals with the practical and theoretical problems of collecting and analysing information in a business function area.

Topics include:

  • Business analysis
  • Web application development
  • Digital media production
  • Knowledge management
  • Business intelligence

Career opportunities

You will learn a great deal about computers and information technology, but this is not a traditional computer science major. The programme’s main aim is to prepare you for management or analyst roles in accounting or marketing, where a good understanding of computer systems and applications will be highly beneficial.

Careers you could choose are:

  • Business analyst/consultant
  • Knowledge manager
  • IT project manager
  • Business intelligence consultant

Find out more