Business School

BBIM Marketing major

Marketing is the area of management responsible for researching and satisfying customer needs, through product and service development, planning, pricing, advertising, promotion and distribution.

Marketing also focuses on developing and managing ongoing relationships with customers, competitors, partners, suppliers and other shareholders.

BBIM Marketing Major courses
90 points total from 6 courses
75 points
MKTG 201 Marketing Management
MKTG 202 Marketing Research
MKTG 301 Marketing Strategy
MKTG 303 Buyer Behaviour
MKTG 306 Advertising and Promotion
15 points
BUSINESS 390  Capstone project