Associate Professor Christine Woods


Kiwi born and bred, my interest in entrepreneurship and the small to medium business sector (SMEs) was sparked after working in Malawi as a small business advisor. Instead of catching malaria I caught the entrepreneur bug, becoming "hooked" on the passion and energy that entrepreneurs bring to what they do. I am an Associate Professor  in Entrepreneurship and Innovation in the Faculty of Business & Economics at the University of Auckland. I currently teach entrepreneurship a the Undergraduate and Postgraduate level  and Maori Entrepreneurship, a component of the Postgraduate Diploma in Maori Business. My research interests are in the area of family business, SME growth, social entrepreneurship and Maori entrepreneurship and entrepreneurial behaviour.

In 2003, I was instrumental, with the Postgraduate Students' Association, in establishing the spark* entrepreneurship challenge and am currently the Faculty director of the Vision to Business Programme that is part of Velocity.

I am also part of the direction team for The ICEHOUSE Business Growth Programmes and facilitate on the Owner Manager Programme and the Agribusiness programme. My consultancy work is with SMEs and Family Businesses in strategy development, learning and business growth.

Research | Current

Research Interests

Entrepreneurial Behaviour
Social Entrepreneurship
Maori Entrepreneurship
Family Business
SME Growth


Teaching | Current

2016 INNOVENT 303 Entrepreneurship
2016 INTBUS 705 Advanced Entrepreneurship
2016 Maoridev 721 Maori Entrepreneurship


Selected publications and creative works (Research Outputs)

  • Newth, J., Shepherd, D., & Woods, C. (2018). Challenges of hybridizing innovation: Exploring structural attractors as constraints. In A. Corbett, J. Katz (Eds.) Hybrid ventures (pp. 61-92). Bingley, UK: Emerald Publishing Ltd.
    Other University of Auckland co-authors: Jamie Newth, Deborah Shepherd
  • Fitzgerald, T., Shepherd, D., Woods, C., & Newth, J. (2017). Structural attractors in developing social enterprises. Paper presented at ISIRC 2017. The 9th International Social Innovation Research Conference, Melbourne, Australia. 12 December - 14 December 2017.
    Other University of Auckland co-authors: Jamie Newth, Deborah Shepherd
  • Woodfield, P., Woods, C., & Shepherd, D. (2017). Appreciating entrepreneurship: A new approach for field research. Entrepreneurship Research Journal, 7 (2), 193-217. 10.1515/erj-2016-0027
    Other University of Auckland co-authors: Deborah Shepherd
  • Dell, K. M. (2017). Te Hokinga ki te Ūkaipō: Disrupted Māori Management Theory - Harmonising Whānau Conflict in the Māori Land Trust The University of Auckland. ResearchSpace@Auckland.
    Other University of Auckland co-authors: Kiri Dell, Carla Houkamau
  • Woodfield, P., Woods, C. R., & Shepherd, D. (2017). Sustainable entrepreneurship: Another avenue for family business scholarship?. Journal of Family Business Management, 7 (1), 122-132. 10.1108/JFBM-12-2015-0040
    Other University of Auckland co-authors: Deborah Shepherd
  • Woodfield, P., Shepherd, D., & Woods, C. (2017). How can family winegrowing businesses be sustained across generations?. International Journal of Wine Business Research, 29 (2), 122-139. 10.1108/IJWBR-12-2015-0052
    Other University of Auckland co-authors: Deborah Shepherd
  • Kawharu, M., Tapsell, P., & Woods, C. (2017). Indigenous entrepreneurship in Aotearoa New Zealand The takarangi framework of resilience and innovation. Journal of Enterprising Communities: People and Places in the Global Economy, 11 (1), 20-38. 10.1108/JEC-01-2015-0010
  • Hēnare M, Lythberg, B., Nicholson, A., & Woods, C. (2017). Te Ohu Umanga Māori: Temporality and intent in the Māori entrepreneurial team. In Ben-Hafaïedh C, T. Cooney (Eds.) Research handbook on entrepreneurial teams: Theory and practice (pp. 208-230). Cheltenham, UK: Edward Elgar Publishing Ltd. 10.4337/9781784713263.00018
    Other University of Auckland co-authors: Manuka Henare, Billie Lythberg, Amber Nicholson


Contact details

Primary office location

Level 4, Room 4109
New Zealand

Web links