Dr Denise Maria Conroy

PhD, MSc (Hons)

Biography

Originally from England, Denise now calls New Zealand home. On a personal level, she has two teenagers, both of whom she likes most of the time, and a collection of somewhat exotic pets, all of which she likes all of the time. 

She is an enthusiastic but hopeless gardener, still determined to grow a perfect English garden in the Auckland climate; a regular, but useless yoga practitioner, and keeps meaning to join the gym.

Research | Current

Denise is particularly interested in identity and how our sense of self shapes our consumption choices, how we allocate and spend our resources, and where we choose to focus our attention. She uses interpretivist techniques in her own research, and is currently adopting a multimodal approach in her analysis. 

Whilst some of Denise’s research takes a meta analysis and conceptual approach, an extensive business background in advertising and public relations means she is also very interested in application. 

She has a special interest in social marketing and in working with businesses to achieve community engagement, particularly in the area of sustainability. A further interest is in the area of food and its role in achieving sustainable behaviours.  

Her current research is in consumer choices around weight management, both through group and personal effort and in acceptability of potential supplements, additives etc that may be developed to assist appetite control.

An initial training in science sees Denise bring systems thinking to much of her work, and allows her to collaborate with a wide range of colleagues both locally and internationally - an approach she sees as essential given her belief that questions concerning sustainability are far too complex for any one discipline to answer on their own. 

A commitment to developing resources and research capacity in Australasia means Denise actively researches with colleagues in Australia, China and Malaysia. She has taught on the MBA programmes at Southern Cross University, Australia, CIBS Shanghai, China, and the PhD programme at Monash University, Kuala Lumpur, Malaysia.

Teaching | Current

Denise’s main teaching interests are in the areas of consumer behaviour - drawing from her background as an applied psychologist, and her ten years managing her own public relations agency; and qualitative research methods at the postgraduate level. Denise is also interested in advertising, taking a branding focus.

Selected publications and creative works (Research Outputs)

  • Osburg, V. S., Strack, M., Conroy, D. M., & Toporowski, W. (2016). How ethical product information is presented matters – especially to consumers who care. Paper presented at AMA Summer Conference, Atlanta Georgia USA. 5 August - 8 August 2016. 2016 Summer AMA Proceedings.
  • Wolfgramm, R., Flynn-Coleman, S., & Conroy, D. M. (2013). Dynamic interactions of agency in leadership (DIAL): An integrative framework for analysing agency in sustainable leadership. Journal of Business Ethics10.1007/s10551-013-1977-7
    Other University of Auckland co-authors: Rachel Wolfgramm
  • Conroy, D., Wolfgramm, R., & Coleman, S. (2013). Princesses, castles, enchanted forests and dragons – exploring (eco) destination wedding consumption. Paper presented at Association for Consumer Research 2013 conference, Hilton Palmer, Chicago, USA. 3 October - 6 October 2013. Related URL.
    Other University of Auckland co-authors: Rachel Wolfgramm
  • Hunting, M., & Conroy, D. M. (2013). I’m No Tree-hugger! The Identities Those Living Sustainably Reject, Adopt and Aspire to Have. The International Journal of Sustainability Policy and Practice, 8 (2), 97-105. 10.18848/2325-1166/CGP/v08i02/55341
  • Conroy, D. M., Wolfgramm, R., & Flynn-Coleman, S. (2013). Princesses, Castles, Enchanted Forests and Dragons – exploring (eco) destination wedding consumption. Paper presented at Association for Consumer Research North America Conference, Chicago, USA. 3 October - 6 October 2013. Advances in Consumer Research. Related URL.
  • Conroy, D. M., & Lee, C. (2013). The weight of nations: an exploration of managing and maintaining human body mass. Paper presented at 9th International Conference on Environmental, Cultural, Economic and Social Sustainability, Hiroshima, Japan. 23 January - 25 January 2013. The International Conference on Environmental, Cultural, Economic and Social Sustainability. Related URL.
  • Hunting, M., & Conroy, D. M. (2013). The Eco Consumer: Motives for Transitioning to a Sustainable Lifestyle. Paper presented at 9th The International Conference on Environmental, Cultural, Economic and Social Sustainability, Hiroshima, Japan. 23 January - 25 January 2013. International Conference on Environmental, Cultural, Economic and Social Sustainability. Related URL.
  • Lee, M. S. W., Conroy, D. M., & Motion, J. (2012). Brand avoidance, genetic modification, and brandlessness. Australasian Marketing Journal (AMJ), 20 (4), 297-302. 10.1016/j.ausmj.2012.07.003

Contact details

Primary location

OWEN G GLENN BUILDING - Bldg 260
Level 4, Room 415
12 GRAFTON RD
AUCKLAND 1010
New Zealand