Dr 'Ilaisaane Fifita

PhD, MCom(Hons), BCom(Hons), BBIM

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Professional Teaching Fellow

Research | Current

Fifita, I. M., Smith, S. D., & Fernandez, K. V. (2015). The role of self-construal in resisting tobacco smoking. Australasian Marketing Journal (AMJ)23(4), 294-302.

Pettigrew, S., Anderson, L., Boland, W., de La Ville, V., Fifita, 'I., Fosse-Gomez, M., Kind, M., Luukkanen, L., Martin,I., Ozanne, L., Pirouzk, D., Prothero, A & Stovall, T. (2014) The experience of risk in families: conceptualisations and implications for transformative consumer research. Journal of Marketing Management, 30 (17/18), 1772-1799. doi:10.1080/0267257X.2014.955044

Teaching | Current

2018: MKTG201 Marketing Management

 

Distinctions/Honours

2016 KSMS International Conference - Doctoral Thesis Excellence Award 

Areas of expertise

Consumer behaviour and culture, Transformative Consumer Research, Social Marketing applied to tobacco control, Anti-consumption, Consumer resistance, Self-construal, Identity.

Contact details

Primary office location

SIR OWEN G GLENN BUILDING - Bldg 260
Level 4, Room 404
12 GRAFTON RD
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand