Associate Professor Karen Veronica Fernandez

PhD, MBA, BCom

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Associate Professor

Biography

Positions Held:

 

From   To      Institution                             Position Held

2011 Now University of Auckland, NZ Associate Professor
2002 2011 University of Auckland, NZ Senior Lecturer 
1996 2001 University of Waikato, NZ Lecturer
1989 1995 University of Kansas PhD
       

 
     

Research | Current

  • Artificial Intelligence & Smart Technology
  • Sharing & Sustainable Consumption 
  • Consumer Resistance & Nostalgia 
  • Possession & Place Attachment

Teaching | Current

  • 2020    MKTG 201    Marketing Management (UG)
  • 2020    MKTG 705    Advanced Buyer Behaviour (PG)
  • 2020    MKTG 703    Research Methods in Marketing (PG)

Postgraduate supervision

Supervision of PhD students in Consumer Research preferably using Qualitative Research Approaches.

Distinctions/Honours

  • 2019 Auckland Research Translation Award (Maori & Pacific category) with Fifita & Smith
  • 2018  Australasian Marketing Journal Best Reviewer Award
  • 2016 Australia-NZ Marketing Academy Distinguished Marketing Educator Award
  • 2012 Business and Economics Faculty Research Excellence Award
  • 2011 ADEME (France) Waste in Society Consortium Award, 55,000 Euros
  • 2010 University of Auckland Sustained Excellence in Teaching Medal
  • 2009 Auckland Business School Teaching Excellence Award

Responsibilities

2018-Now  Marketing Department PhD Director

2018-2018 Marketing Department Deputy Head of Department

2015-2018 Marketing Department Research Advisor

2017-2018 Founder & Chair UABS Faculty Equity Committee

Areas of expertise

Karen uses mainly qualitative research methods to study topics in Consumer Behaviour including 1) consumption & technology 2) sharing & sustainable consumption & 3) possession and place attachment. Her special interests in cross cultural research, identity and visual qualitative research methods are common threads in all her research interests.

Committees/Professional groups/Services

  • Associate Editor, Consumption, Markets & Culture 2016-present.
  • Editorial Board, Journal of Business Research, 2016-present
  • Editorial Board, Australasian Marketing Journal, 2015-present
  • Editorial Board, Recherche et Applications en Marketing, 2015-present.
  • Facutly PhD Committee, 2019-present. 
  • Chair, Auckland Business School Equity Committee, 2016-2017.
  • Faculty Research Committee, 2010-2018

Selected publications and creative works (Research Outputs)

As of 29 October 2020 there will be no automatic updating of 'selected publications and creative works' from Research Outputs. Please continue to keep your Research Outputs profile up to date.
  • Fernandez, K. (2019). Critically reviewing literature: A tutorial for new researchers. AUSTRALASIAN MARKETING JOURNAL, 27 (3), 187-196. 10.1016/j.ausmj.2019.05.001
  • Fernandez, K., & Beverland, M. B. (2019). As the record spins: materialising connections. EUROPEAN JOURNAL OF MARKETING, 53 (6), 1152-1175. 10.1108/EJM-12-2016-0828
  • Fernandez, K. V., & Figueiredo, B. (2018). Bridging boundaries in consumption, markets, and culture INTRODUCTION. CONSUMPTION MARKETS & CULTURE, 21 (4), 295-300. 10.1080/10253866.2018.1460906
    URL: http://hdl.handle.net/2292/41573
  • Fifita, I., Smith, S., & Fernandez, K. V. (2015). The Role of Self-Construal in Resisting Tobacco Smoking. Australasian Marketing Journal, 23 (4), 294-302. 10.1016/j.ausmj.2015.10.004
    URL: http://hdl.handle.net/2292/27924
    Other University of Auckland co-authors: 'Ilaisaane Fifita, Sandra Smith
  • Fernandez, K. V. (2015). Of gates and doors: A critical reflection on agency. , 17, 155-170. 10.1108/S0885-211120150000017008
    URL: http://hdl.handle.net/2292/27922
  • Fernandez, K. V., & Sajtos, L. (Eds.) (2013). Proceedings of the Australia New Zealand Marketing Academy Conference, Auckland, New Zealand. Auckland, New Zealand: University of Auckland Business School.
  • Fernandez, K. V., & Lastovicka, J. L. (2011). Making magic: Fetishes in contemporary consumption. Journal of Consumer Research, 38 (2), 278-299. 10.1086/659079
  • Fernandez, K. V., Veer, E., & Lastovicka, J. L. (2011). The golden ties that bind: Boundary crossing in diasporic Hindu wedding ritual. Consumption Markets and Culture, 14 (3), 245-265. 10.1080/10253866.2011.574826

Contact details

Alternative contact

+64211631875

Primary office location

SIR OWEN G GLENN BUILDING - Bldg 260
Level 4, Room 417
12 GRAFTON RD
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand