Associate Professor Karen Veronica Fernandez

PhD, MBA, BCom

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Associate Professor

Biography

Positions Held:
From To Institution Position Held
2011 Now University of Auckland, NZ Associate Professor
2008 2011 University of Auckland, NZ Senior Lecturer over the bar
2002 2007 University of Auckland, NZ Senior Lecturer
1996 2001 University of Waikato, NZ Lecturer
1995 1995 University of Missouri-Columbia Visiting Assistant Professor
1993 1994 University of Nebraska-Omaha Visiting Assistant Professor

 

Research | Current

  • Consumer Culture Theory & Cross-Cultural Research
  • The Internet of Things & Technology 
  • Nostalgia & Collecting
  • Possession & Place Attachment
  • Consumer Resistance & Sustainable Consumption

Teaching | Current

  • 2018    MKTG 201    Marketing Management (UG)
  • 2018    MKTG 703    Research Methods in Marketing 1 (PG)
  • 2018    MKTG 704    Research Methods in Marketing 2 (PG)
  • 2018    MKTG 705    Advanced Buyer Behaviour (PG)

Postgraduate supervision

Supervision of PhD students in Consumer Research using Qualitative Research Approaches.

Distinctions/Honours

  • 2016 Australia-NZ Marketing Academy Distinguished Marketing Educator Award
  • 2012 Business and Economics Faculty Research Excellence Award
  • 2011 ADEME (France) Waste in Society Consortium Award, 55,000 Euros
  • 2010 University of Auckland Sustained Excellence in Teaching Medal
  • 2009 Auckland Business School Teaching Excellence Award

Responsibilities

2018 Marketing Department Deputy Head of Department

2018 Marketing Department PhD Director

2018 Marketing Department Research Advisor

2017 Chair, UABS Faculty Equity Committee

Areas of expertise

Karen uses qualitative research methods to study topics in Consumer Behaviour. Her current research focuses on 1) consumers' attachments to possessions and places, 2) consumption and technology, and 3) nostalgic consumption and collecting 

Committees/Professional groups/Services

  • Associate Editor, Consumption, Markets & Culture 2016-present.
  • Editorial Board, Journal of Business Research, 2016-present
  • Editorial Board, Australasian Marketing Journal, 2015-present
  • Editorial Board, Recherche et Applications en Marketing, 2015-present 
  • Aequites @ UABS, Auckland Business School Equity Committee, 2016-2017.
  • Faculty Research Committee, 2010-present

Selected publications and creative works (Research Outputs)

Contact details

Primary office location

SIR OWEN G GLENN BUILDING - Bldg 260
Level 4, Room 417
12 GRAFTON RD
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand