Associate Professor Maureen Benson-Rea

BA (Hons) in European Studies, PhD in Marketing and International Business and MBA

Biography

Maureen specialises in international business (particularly Europe) and strategic management. With teaching and large-scale programme management experience in the UK, Maureen has also held several positions as an international policy advisor, lobbyist and analyst with a major British business organisation. Her current research interests lie in the area of networks in internationalisation strategies and cooperative business strategies in general.

Teaching | Current

Teaching:

2012 INTBUS 300 Firms across Frontiers
2012 INTBUS 728 Competing in Europe
2012 WINESCI 706 The Business of Wine Production
2008 BUSADMIN 783 International Business Management
2008 BUSADMIN 798 FRST/NZTE/MBA International Business Projects
2008 INTBUS 310 Business in Europe
2008 INTBUS 757 Competing in Europe

 

Responsibilities

Associate Dean - Postgraduate, Faculty of Business and Economics

Selected publications and creative works (Research Outputs)

  • Brodie, R. J., & Benson-Rea, M. (2016). Country of origin branding: An integrative perspective. Journal of Product & Brand Management, 25 (4), 322-336. 10.1108/JPBM-04-2016-1138
    Other University of Auckland co-authors: Roderick Brodie
  • Khattak, A., Stringer, C., Benson-Rea, M., & Haworth, N. (2015). Environmental upgrading of apparel firms in global value chains: Evidence from Sri Lanka. Competition and Change, 19 (4), 317-335. 10.1177/1024529415581972
    Other University of Auckland co-authors: Christina Stringer, Nigel Haworth
  • Benson-Rea, M., & Stringer, C. (2015). Small firm specialisation in global value chains: Evidence from the cut flower industry. International Journal of Business and Economics, 14 (1), 43-62.
    Other University of Auckland co-authors: Christina Stringer
  • Gerke, A., Chanavat, N., & Benson-Rea, M. (2014). How can Country-of-Origin image be leveraged to create global sporting goods brands?. Sport Management Review, 17 (2), 174-189. 10.1016/j.smr.2013.06.001
  • Benson-Rea, M., Brodie, R. J., & Sima, H. (2013). The plurality of co-existing business models: Investigating the complexity of value drivers. Industrial Marketing Management, 42 (5), 717-729. 10.1016/j.indmarman.2013.05.011
    Other University of Auckland co-authors: Roderick Brodie, Herbert Sima
  • Hira, A., & Benson-Rea, M. (2013). New Zealand wine: A model for other small industries?. Prometheus: critical studies in innovation, 31 (4), 387-398. 10.1080/08109028.2014.933601
  • Felzensztein, C., Stringer, C., Benson-Rea, M., & Freeman, S. (2013). International marketing strategies in industrial clusters: Insights from the Southern Hemisphere. Journal of Business Research10.1016/j.jbusres.2013.07.002
    Other University of Auckland co-authors: Christina Stringer
  • Gerke, A., Chanavat, N., & Benson-Rea, M. (2013). How can Country-of-Origin image be leveraged to create global sporting goods brands?. Sport Management Review

Contact details

Primary office location

OWEN G GLENN BUILDING - Bldg 260
Level 4, Room 492
12 GRAFTON RD
AUCKLAND 1010
New Zealand