Mr Herbert Sima

Dip(Admin), DipBus, BCom(Hons), MCom

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Professional Teaching Fellow

Biography

Herbert Sima is a Professional Teaching Fellow in the Department of Marketing, at the University of Auckland. His research experience is in the areas of International Marketing Strategy, Emerging Market, business models, services, stakeholder relationship marketing, high education and Team-Based Learning. He has published his work in European Journal of Marketing, Industry Marketing Management. He is also a business practitioner. He is actively involved in international business practices. 

Research | Current

Published Journal Article

Benson-Rea, M., Brodie, R.J., and Sima, H. (2013). Investigating the plurality of Co-existing business models. Industrial Marketing Management, Vol.42. Issue: 5. Page: 717-729.

 

Murphy, B., Maguiness, P.,  Pescott, C., Wislang, S.,  Sima, H., and Wang, R. Stakeholder perceptions presage holistic stakeholder relationship marketing performance. (2005). European Journal of Marketing, Vol. 39. Issue:9/10. Page: 1049-1059.

 

Published Conference Paper

Mulla, P., and Sima, H. (2014).  Team-based learning for post-digital natives: a reflection on digital native paradigms of student engagement from a learners’ perspective (an exploratory study). ANZMAC Conference Proceeding,, Brisbane, Australia.

Seminars, Conferences & Invited Presentations

Mulla, P., Carrie, D., Kilkolly-Proffit, M., Brookes, R., Patterson, A., Agee, T., Sima, H., and Bowker, M. (2015). Managing the transition to University for first-year business students: A discussion of institutional socialisation through the use of team-based learning at the University of Auckland Business School. Students, Transitions, Achievement, Retention & Success (STARS) Conference, Perth, Australia.

Carrie, D., Mulla, P.,Kilkolly-Proffit, M., Brookes, R., Patterson, A., Agee, T., Sima, H., and Bowker, M. (2015). Using team-based learning to support first year undergraduate students in beginning to build important graduate capabilities. Higher Education Research and Development Society of Australasia (HERDSA), Melbourne, Australia.

Mulla, P., and Sima, H. (2014).  Team-based learning for post-digital natives: a reflection on digital native paradigms of student engagement from a learners’ perspective (an exploratory study). ANZMAC Conference, Brisbane, Australia.

Sima, H. & Brookes, R. (2014). Supporting ESOL students in an innovative, language-rich learning environment. ANZMAC Conference, Brisbane, Australia.

Frethey-Bentham, C., Lee, M., Shieff, D., & Sima, H. (2013). Teaching marketing strategy: aligning course  content and concepts”, Seminar,  Department of Marketing, The University of Auckland Business School, Auckland, New Zealand.

Sima, H. (2012). Bridging theory and practice, the role of business models in value vreation in New Zealand tertiary business education”, Seminar, Department of Marketing, The University of Auckland Business School, Auckland, New Zealand.

Sima, H., Brosius, N., Cruz, A., & Fifita, N. (2011). Team Based Learning reflection presentation. Departmental Retreat, Department of Marketing, The University of Auckland Business School, Auckland, New Zealand.

Sima, H. (2011). Business model design that underpin the co-creation of value: case study”,  Service-Dominant Logic Workshop, The University of Auckland Business School, Auckland, New Zealand.

Sima, H., Brodie, R., & Little, V. (2010). Collaborations that underpin the co-creation of value: a case study”, ISES Global Conference in Service Excellence, Singapore Management University, Singapore.

Teaching | Current

MKTG 301 Marketing Strategy

B101 Business and Enterprise

B102 Business and Enterprise

Distinctions/Honours

2015             Teaching Excellence Awards For Collaboration in Teaching

2001                ACNielsen NZ, Top Prize Award by For Marketing Research Paper

 

2001                Massey University, First Place Award of Speech Competition

 

2000                Thames Business School, Singapore, Top Student Award

Areas of expertise

Marketing Strategy, Team Based Learning, Internationalisation, Guanxi

Selected publications and creative works (Research Outputs)

Contact details

Primary office location

OWEN G GLENN BUILDING - Bldg 260
12 GRAFTON RD
AUCKLAND 1010
New Zealand