Miss Caixia Ivy Gan
MA (Communication), BA (Advertising)
Ivy is currently doing her doctoral research with the department of Marketing at the University of Auckland Business School. She holds a Master’s degree in Communication and a Bachelor’s degree in Advertising from Nanjing University, China. Her master’s dissertation focused on cultural identity and health communication. Pursuing a doctorate degree in Marketing, she has extended her research interest to the areas of food consumption and consumer communication.
Research | Current
Nov 2018, Understanding Chinese consumers with an interest in health and wellness: the potential of New Zealand plants food in China (a project of Plant and Food Research).
Jul 2018, Exploring the potential of health-beneficial food products in China: the doctors’ perspective (a project of High Value Nutrition - National Science Challenge);
Sep 2017, Understanding Chinese consumers with digestive/metabolic health issues: an exploration of the potential market for New Zealand’s high-value, scientifically-proven foods for health in China (two projects of High Value Nutrition - National Science Challenge);
May 2017, Understanding the Chinese consumers and buyers of supplementary baby food (a project of High Value Nutrition - National Science Challenge);
July 2008, Nanjing towards National Civilized City (a government-funded project, Jiangsu, China)
May 2008, Olympic Marketing of Sanya City (a government-funded project, Hainan, China)
Jul 2006, The Youth and the Grass-root Idol Worship (a government-funded project, Jiangsu, China)
Publications and Presentations
Gan, C., Conroy, D. M., & Lee, M. S. (2019). An Integrated Framework of Country-of-Origin in the Context of Trust in Food in the Global Age. Paper accepted by the ninth International Conference on Food Studies of the Food Studies Research Network, Kaohsiung, Taiwan.
Gan, C., Long, J., (2019). New Anti-counterfeit Scheme for New Zealand Food Products. Poster accepted by the 2019 New Zealand Institute of Food Science and Technology Annual Conference, Christchurch, New Zealand.
Gan, C., Conroy, D. M., & Lee, M. S. (2018b). From Country-of-origin to Country-of-Consumption: The Institutional Journey of Consumer Trust in Food. Advances in Consumer Research, volume 46.
Gan, C., Conroy, D. M., & lee, M. S. (2018a). Food Regulation and Institutional Trust in Food: The Case of Infant Formula Consumption in Urban China. Paper presented at the 2018 AMA Marketing and Public Policy Conference, Columbus, US.
Gan, C., Conroy, D. M., & Lee, M. S. (2017c). Nutrition, Safety, and Trust. Paper presented at the IUNS 21st International Congress of Nutrition, Buenos Aries, Argentina.
Gan, C., Conroy, D. M., & Lee, M. S. (2017b). Food Regulation and Food Well-being: the Role of Consumer Trust. Poster presented at 2017 New Zealand Institute of Food Science and Technology Annual Conference, Nelson, New Zealand.
Gan, C. (2017a). Reconstructing Consumer Trust: The Positive Roles That Marketing Can Play. Presentation at the 2017 New Zealand Food Summit, Auckland, New Zealand.
Gan, C., Conroy, D. M., & Lee, M. S. (2016b). The Social Construction of Consumer Trust in High-involvement Brands. Paper presented at the 2016 Korean Scholars of Marketing Science International Conference, Seoul, Korea.
Gan, C., Conroy, D. M., & Lee, M. S. (2016a). Consumer Trust in High Involvement Food Brands: An Exploratory Study of Infant Formula Consumption in Urban. Paper presented at the International Food Marketing Research Symposium, Bologna, Italy.
Gan, C., Conroy, D. M., & Lee, M. S. (2015). An exploration of consumer trust and brand selection: Infant formula consumption in urban China. Paper presented at the Australian & New Zealand Marketing Academy Doctoral Colloquium, Sydney, Australia.
Gan, C. (2010). Media Literacy of College Students: A Survy in North-Xinjiang Universities. Today's Mass Media, 2010(2), 96-98
Gan, C. (2009). Images of Non-Government Organisations on Media. In J. Du (Ed.), Publicity Moment: Communication Legacy of Wenchuan Earthquake (pp. 56-69). China: Zhejiang University Press
Gan, C. (2008). 'Yumi' PK 'Zhima': A Discourse Analysis of the Buzzwords in Reality TV Shows. In X. Zheng (Ed.), Worship of Grass-root idols: A social communication study of Reality TV Shows (pp. 98-132). China: China University of Communication Press
- The Association for Consumer Research Doctoral Scholarship (USA) (2018)
- University of Auckland Doctoral Scholarships (NZ) (2018)
- Food and Health Programme PhD Travel Grant, the University of Auckland, NZ (2016, 2017)
- PhD Travel Grant, New Zealand Asia Institute, the University of Auckland, NZ (2016)
- MSA Charitable Trust PhD Scholarship (NZ) (2015-2018)
Areas of expertise
PhD representative of Business School, University of Auckland (2017)
President of New Zealand Chinese Postgraduate Society (2018-2019)
Secretary General of Nanjing University Alumni Association of New Zealand (2018 to date)
- American Marketing Association, USA
- Association for Consumer Research, USA
- New Zealand Food Safety Science & Research Centre
- New Zealand Institute of Food Science & Technology
- The Food and Health Programme, the University of Auckland, New Zealand
- New Zealand Chinese Scientists Association
Selected publications and creative works (Research Outputs)
- Gan, C., Conroy, D. M., & Lee, M. S. W. (2018). From Country-of-Origin (COO) to Country-of-Consumption (COC): The Institutional Journey of Consumer Trust in Food. In A. Gershoff, R. Kozinets, T. White (Eds.) Advances in Consumer Research, 46, 398-401. Dallas, Texas, USA: Association for Consumer Research. Related URL.
Other University of Auckland co-authors: Michael Lee