Dr Sandra Dawn Smith

PhD, MA(Hons), MA, BA (Hons)

Selected publications and creative works (Research Outputs)

  • Smith, S., Brookes, R., Little, V., & Starr Jr, R. (2017). Approaches to brand positioning in the New Zealand Sauvignon Blanc wine market: Uncovering design-based narratives. In D. Fortin, L. K. Ozanne (Eds.) Marketing in a Post-Disciplinary Era ANZMAC 2016, Proceedings, 985-992. Christchurch, New Zealand.
    URL: http://hdl.handle.net/2292/39893
    Other University of Auckland co-authors: Richard Starr Jr
  • Davis, R., Smith, S. D., & Lang, B. (2017). A comparison of online and offline gender and goal directed shopping online. Journal of Retailing and Consumer Services, 38, 118-125.
    URL: http://hdl.handle.net/2292/40689
    Other University of Auckland co-authors: Bodo Lang
  • Smith, S. D. (2017). Shard, Just Stop and Talk and See, English Breakfast, & Ashish. Caracal Ceol Tacenda
  • Conroy, D., & Smith, S. (1/1/2017). An exploration of Chinese consumers’ understanding of early age nutrition. Poster presented at IUNS 21st ICN International Congress of Nutrition, Buenos Aires, Argentina. IUNS 21st ICN International Congress of Nutrition.
    Other University of Auckland co-authors: Denise Conroy
  • Smith, S. D. (2017). Self-service in the fourth circle of Hell. In J. F. Sherry, Fischer EM (Eds.) Contemporary consumer culture theory (pp. 291-292). New York: Routledge. 10.4324/9781315563947
    URL: http://hdl.handle.net/2292/39986
  • Starr Jr, R. G., & Smith, S. D. (2016). The growth and decline of the peak oil paradigm: The lifecycle of 'The Oil Drum' online community. In L. K. Ozanne, D. Fortin (Eds.) Marketing in a Post-Disciplinary Era ANZMAC 2016, Proceedings, 376-382. Christchurch, New Zealand.
    URL: http://hdl.handle.net/2292/39892
    Other University of Auckland co-authors: Richard Starr Jr
  • Juric, B., Smith, S., & Wilks, G. (2016). Negative customer brand engagement: an overview of conceptual and blog-based findings. In R. J. Brodie, L. D. Hollebeek, J. Conduit (Eds.) Customer Engagement: Contemporary Issues and Challenges (pp. 278-294). London: Routledge. Related URL.
    Other University of Auckland co-authors: Biljana Juric
  • Fifita, I. M. E., Smith, S. D., & Fernandez, K. V. (2015). The role of self-construal in resisting tobacco smoking. Australasian Marketing Journal, 23 (4), 294-302. 10.1016/j.ausmj.2015.10.004
    URL: http://hdl.handle.net/2292/27924
    Other University of Auckland co-authors: Karen Fernandez, 'Ilaisaane Fifita

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Contact details

Primary office location

OWEN G GLENN BUILDING - Bldg 260
Level 3, Room 378
12 GRAFTON RD
AUCKLAND 1010
New Zealand

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